A content series on Silbo Money's Instagram and TikTok for people who know how to manage their time, money, and tech. Real questions, smart facts, and no-nonsense answers.
Gente Inteligente is a social content series I created at Silbo Money for smart people who want control over their time, money, and tech — to focus on what really matters.
I was responsible for the entire creative process: brand strategy, visual and tone cohesion, research, scriptwriting, on-site filming, and video editing. Every piece was designed to align with Silbo Money’s personality and engage audiences on TikTok and Instagram.
The series blends street interviews, quick facts, and useful Q&As to talk about everyday decisions: how we spend, save, pay, and even disconnect. With dynamic edits, emotional hooks, and a tone that’s direct and friendly, we turn complex topics into smart, snackable content.
The format includes two sections:
– Street questions that spark reflection.
– Did you know? (Sabías qué) with surprising, useful data.
All designed for GenZ and millenials, made to connect, and built to grow a fintech brand that talks human.
Want to see all the videos I've created for this section? Check it out here.
